Philips becomes a partner in the world's largest investment in women’s sport - World Village of Women Sports in Malmo - Philips

juni 21, 2010

Stockholm, Sweden - Philips and the world's largest investment in female sports - World Village of Women Sports, will cooperate in research and development. Philips will also be a partner on including sustainable solutions for the center and healthcare solutions.

Philips' goal is to improve people's quality of life by focusing on their health and wellbeing, and particularly focusing on women's conditions. Philips' focus on health and wellbeing means also to contribute to sustainable development. World Village of Women Sports has a strong focus on sustainability and the new stadium will be characterized by sustainable solutions, in which Philips will be a leading partner.


- Philips simply wants to help people to live healthy, meaningful lives. World Village of Women Sports is a great opportunity for Philips to be included from the start and build an entirely new and unique international platform for women's health and welfare. With "health" we mean not only the medical aspects but also to keep in shape, eating right and living a healthy life and we hope to contribute our expertise to the World Village of Women Sports, says Marike Westra, Vice President , Corporate Communications, Philips Lighting. We have much to add, but we also have much to learn here. We are a curious business, and we hope that within the framework of the World Village of Women Sports to find answers to many common questions and drive the development of women's sport forward.


- A little exaggeration, one can say that women's sport has evolved from male role models, while researchers believe that women need to train, eat and rest in other ways than men to perform the maximum and to avoid injury. We will build on women's conditions - from the start - in all research and development. Thanks to Philips tie the World Village of Women Sports in itself an amazing skill. Philips Research is one of the world's largest research organizations in the business and we are pleased to enter into close cooperation with them, "said Marten Hedlund, CEO of World Village of Women Sports.


The Philips will also design and have the ambition to co-operate on lighting solutions, healthcare nd lifestyle products to the World Village of Women Sports.

Marike Westra represents Philips in the World Village of Women Sports Advisory Board. Marike Westra is currently Vice President Corporate Communications Lighting.


Image bank Philips and the World Village of Women Sports 

For more information please contact:
Pia Lindhe, Communication Director Corporate Communications, Philips Nordic
Tel:  +46 8 598 520 03
Mobile: +46 70 204 22 18


Mårten Hedlund, CEO and founder of the World Village of Women Sports
Mobile: +46 707 53 11 33


About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.